What does a truly great community event look like? It looks like hundreds of families showing up ready to play. It sounds like kids screaming down a 40-foot obstacle course. It feels like foam, laughter, face paint, and a whole lot of love—all in one afternoon. That's exactly what went down at PlayPalooza Potomac Festival, and we're still riding the high. Brought to you by Rappaport and produced by the VVS Events & Marketing team, PlayPalooza returned to the parking lot of Potomac Festival...

The parking lot near the pond at Festival at Bel Air looked nothing like a parking lot on June 20, 2026. Rock climbing walls, a gaming truck, carnival games, face painters, and a surprise visit from Bluey transformed the space into something closer to a neighborhood celebration than a shopping center event. That was PlayPalooza—and it delivered on every front. From the energy in the air to the smiles on kids' faces, this inaugural event set a new benchmark for what community-driven...

PlayPalooza Central Park was a highly successful community festival held at Fred Nats Stadium on May 30, 2026, in partnership with Rappaport. VVS Events & Marketing executed this turnkey activation to drive foot traffic for Central Park retailers, utilizing family-friendly attractions, a Children’s Business Fair, and a strategic gift-with-purchase program to generate measurable ROI. When marketing decision-makers at commercial real estate companies look for ways to boost tenant engagement,...