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Get Ready for a Spooktacular Saturday: Trick-or-Treating at Brambleton Town Center Returns October 26

Purple background with "Trick or Treat" text. Silhouetted figures: pumpkin, ghost, skeleton. Yellow stars, hanging spider, spooky mood.

There’s nothing quite like the joyful swirl of costumes, candy, and community to kick off Halloween week—and VVS Events & Marketing is thrilled to deliver a turnkey, family-first celebration that’s as premium as it is playful. On Sunday, October 26, from 12–2 PM, Brambleton Town Center transforms into a festive promenade where little ghosts and superheroes can trick-or-treat store-to-store, dance to a live DJ, and wind through a pumpkin-filled haystack maze. With our partners at Rappaport and the Brambleton Town Center team, we’ve crafted an experience that’s easy for parents, exciting for kids, and welcoming to the entire Ashburn community.

Highlights of the Day

  • BOO-tique Registration Under the Inflatable Pumpkin ArchStart your afternoon at our BOO-tique—just look for the giant inflatable pumpkin arch spotlighting Guest Services. Families will check in, pick up complimentary trick-or-treat bags, and get a quick rundown on the candy crawl route. The vibe feels like a neighborhood block party, but with smooth logistics and friendly staff who make it a breeze to dive into the fun.


  • Center-Wide Premium Candy CrawlGet ready to stroll! Participating merchants, clearly marked with VVS “Trick-or-Treat Here” signs, will be handing out candy as families make their way around the center. We’ve curated a “premium candy” experience to keep spirits high and bags happy, and our teams work closely with retailers so the treats keep flowing throughout the event. Costumes encouraged—cute, spooky, or downright creative.


  • Pick-Your-Pumpkin Haystack Maze (300 Pumpkins!)Part maze, part pumpkin patch, all smiles. Kids can weave through hay bales to discover a display of cannon ball pumpkins nestled along the path, pick their favorite, and take it home. This is the photo moment of the day—crisp fall textures, colorful costumes, and that genuine “I found mine!” grin.


  • Live DJ + Monster Mash Freeze DanceOur DJ will keep the energy up with family-friendly favorites and Halloween classics. When it’s time for “Monster Mash Freeze Dance,” kids can hop in for a chance to win ring pop prizes—because nothing pairs with a victory moment like a sparkly sweet.


  • Balloon Artists & Glitter TattoosTwo balloon artists and two glitter tattoo pros will set up under a shared tent near the action, crafting whimsical characters and shimmering designs. It’s a perfect mini-break between treat stops and a sure-fire way to take home a little extra magic (and sparkle).

Why This Event Matters to Our Community

Community events like Trick-or-Treat create connections that extend far beyond candy collection. Last year, we witnessed a tiny T-rex standing frozen at the edge of the dance area, clearly wanting to join but feeling uncertain. One "Monster Mash" chorus later, they were leading the entire line, roaring with laughter while a crowd of parents cheered them on. These organic moments of community support and childhood confidence-building are exactly why we invest in creating these experiences.


Ashburn sits within one of the nation's most vibrant, fast-growing regions, and Brambleton Town Center naturally functions as a community gathering place. Annual traditions like this Halloween celebration create shared memories for families while driving meaningful foot traffic to local businesses during a key retail period.


The ripple effects extend throughout the shopping center ecosystem. Participating merchants report increased brand awareness and customer connections that continue well beyond the event day. Parents discover new stores while kids build positive associations with the shopping center, creating long-term value for both families and retailers.

Event Details and How to Attend

When: Sunday, October 26, 2025, from 12:00–2:00 PM

Where: Brambleton Town Center, 22875 Brambleton Plaza, Ashburn, VA 20148

Cost: Completely free for all activities

Parking: Free lot parking available

RSVP: Encouraged but not required—register at the BOO-tique upon arrival

Costumes are enthusiastically encouraged but not mandatory. All ages are welcome, though activities are specifically designed with children and families in mind. The event runs rain or shine, though our haystack maze and outdoor activities are optimized for pleasant fall weather.


For families who missed last year's celebration, you can preview the energy and excitement through our media gallery showcasing highlights from previous events. The consistent year-over-year growth in attendance demonstrates just how much the Ashburn community values this annual tradition.

Building Halloween Memories in Ashburn

Whether you're new to the neighborhood or a longtime Brambleton resident, this Halloween celebration offers something special for everyone. It's the kind of event where toddlers in adorable costumes waddle alongside confident school-age kids, where parents reconnect with neighbors while kids make new friends, and where local businesses showcase their community spirit.


The professional production value—from our coordinated vendor team to our comprehensive event logistics—ensures a smooth experience for families while delivering meaningful results for our retail partners. It's a win-win approach that strengthens community bonds while supporting local business growth.


Don't miss your chance to be part of this year's Halloween magic at Brambleton Town Center. Mark your calendars for Sunday, October 26, and prepare for an afternoon filled with premium treats, family-friendly entertainment, and the kind of community connection that makes suburban life special.


Come join us under the inflatable pumpkin arch—your Halloween adventure awaits! 🎃



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