Last November 22, 2025, the streets of Downtown Silver Spring transformed into a vibrant corridor of music, floats, and community spirit for the annual Thanksgiving Parade . Events like this are the heartbeat of a community. They bring neighbors together, drive foot traffic to local businesses, and create those core memories that families talk about for years. For us at VVS, seeing an estimated 3,000 attendees lining the streets wasn't just a number—it was proof that people

There is an old saying in the events world that you can plan everything except the weather. On November 22, 2025, Mother Nature decided to test that theory at the Armory Square Community Celebration. But here is the thing about a strong community: a little rain does not wash away the excitement. Despite a rainy start, the clouds parted just in time for sunshine to flood the plaza, mirroring the bright energy of the 100+ guests who came out to celebrate. This event was not jus

The wind was howling, but the laughter was definitely louder.On October 24, 2025, Potomac Festival transformed into a vibrant hub of Halloween spirit, proving once again that community events are the heartbeat of retail centers. Despite a breezy forecast, the turnout was nothing short of spectacular. Families, friends, and little ghouls lined up early, eager to celebrate the season in a safe, engaging environment. Events like the Potomac Festival Trick or Treat aren't just ab

There is something special about seeing a local shopping center transform into a bustling hub of community energy. It stops being just a place to run errands and becomes a place to make memories. That is exactly what happened this October at Bristow Center. On a crisp autumn afternoon, we welcomed over 500 attendees for our Trick-or-Treat and Movie Night. The goal was simple: drive foot traffic to our tenants and give local families a safe, fun way to celebrate the season. Fr

Ghosts, goblins, and even a few flamingoes took over Hilltop Plaza this October for a Trick-or-Treat event that was nothing short of spectacular. If you’ve ever wondered what community spirit looks like in action, picture hundreds of costumed families filling the plaza, dancing to the Monster Mash, and creating memories (and collecting plenty of candy) together. From a lively dance party to creative crafts, the day was packed with family-friendly fun. Whether you joined us in

There is something special about a crisp fall day when the community comes together. On October 18, 2025, Dillingham Square transformed into a hub of excitement, laughter, and autumn spirit for the annual Fall Festival and Trick-or-Treat event. Hosted in the Waters End Brewery parking lot, the weather couldn't have been more perfect. We were treated to sunny skies and a comfortable 70 degrees—the ideal backdrop for families to enjoy the festivities. With over 750 attendees an

Fall was in full swing at Davis Ford Crossing! Last October 17, 2025, the community gathered for an unforgettable evening of costumes, candy, and creative fun at our annual Trick-or-Treat event. With the sun shining and mid-60s temperatures providing the perfect autumn backdrop, the center transformed into a festive hub for families in Manassas. Events like these are about more than just sugar rushes; they’re about building connections between residents and local businesses.

On Friday, October 17th, the Mt. Airy Shopping Center transformed into the ultimate Halloween hotspot. From 5:00 PM to 7:00 PM, the walkways were filled with creative costumes, infectious energy, and families ready for a safe, sweet night out. Events like these are about more than just candy—they are about building community and driving genuine engagement for our retail partners. With over 2,250 onsite impressions and 450 enthusiastic attendees, this year's Trick or Treat was

The air was crisp, hovering in the low 40s, and the winter chill had settled over Hilltop Plaza. Typically, this kind of weather sends people scurrying from their cars to the nearest heated store. But on December 19th, the sidewalk was packed. Families were bundled up in coats and scarves, but they weren't rushing anywhere. They were dancing. This wasn't your average holiday meet-and-greet. This was the "Soulful Santa" event—a celebration designed not just to mark the season,

Halloween is one of those magical times of year when a shopping center transforms from a place of commerce into a hub of community connection. On October 11, 2025, Bull Run Plaza did exactly that. The air was crisp, the leaves were turning, and the energy was electric as we welcomed hundreds of local families for our annual Trick-or-Treat event. With overcast skies and temperatures sitting comfortably in the mid-70s, the weather gods gave us the perfect backdrop for an aftern

When the sun is shining and the temperature hits a perfect 80 degrees in October, you know it’s going to be a good day. But for us at VVS Events & Marketing, a good day isn’t just about the weather—it’s about the energy, the engagement, and the smiles we can generate for our clients. On Saturday, October 4th, we had the privilege of executing the activation for the Youth for Tomorrow (YFT) Country Fair at Bristow Center. The goal was simple but ambitious: bring the spirit of

When the sun shines and the community gathers, magic happens. On September 28th, 2025, the RIO boardwalk came alive for the annual "Taste of RIO," and to say it was a success would be an understatement. With the weather playing along perfectly—a sunny 80 degrees—the energy was absolutely infectious from the moment the first guest arrived. For property managers and marketing directors, events like these are the gold standard of placemaking. They aren't just about food; they ar

The holiday season is the Super Bowl for retail properties. Every shopping center is vying for attention, trying to cut through the noise of online sales and busy schedules. The challenge isn't just getting people to show up—it's getting them to stay, spend, and leave with a smile that brings them back in January. At RIO Lakefront, we took that challenge head-on with a three-part event series called "Holiday Surprises." Executed on November 29, December 6, and December 13, th

Get ready to step into a winter wonderland! We're thrilled to announce that Holiday Majic, in partnership with Majic 102.3 FM, is returning to Downtown Silver Spring. This festive celebration is all about bringing the community together for music, holiday cheer, and unforgettable family fun. This isn't just another holiday event; it's a chance to create lasting memories. Whether you're looking to sing your heart out, snap the perfect holiday photo, or simply soak in the joyfu

What a day! The Bradlee Shopping Center Fall & Safety Festival on September 13th was a smashing success, bringing together families from all over Alexandria for a day filled with sunshine, laughter, and incredible community spirit. From the moment we opened, the energy was electric, proving once again why this is one of the most beloved community events of the year. If you were there, you know what we’re talking about. If you missed it, here’s a look at all the fun that went

The air was crisp, the sun was shining, and the creative energy was buzzing at the Downtown Silver Spring Fall Makers Market! On November 8th, we had the pleasure of transforming DTSS into a vibrant hub of artistry and community, and it was an absolute joy to see so many people come out to support local creators and businesses. From the moment the market opened, guests were greeted with an incredible array of handmade treasures. Talented vendors offered everything from unique

What happens when you combine a sunny Saturday, a shopping center full of amazing merchants, and a whole lot of community spirit? You get the Cedar Park Fall Festival! We had an absolute blast helping First Washington Realty bring this event to life, and the energy was incredible from start to finish. With an estimated 1,000 onsite impressions and 200 happy attendees, the festival was a huge success. The afternoon was filled with laughter, delicious food, and creative fun tha

What happens when you mix a chilly October night, thousands of costumes, and a whole lot of community spirit? You get the Merriweather Monster Mash! On Friday, October 24th, we helped our partners at Howard Hughes transform Color Burst Park into a high-energy Halloween destination that drew an incredible crowd of over 5,000 people in just two hours. The energy was electric. From the moment guests arrived, they were greeted with music, laughter, and the unmistakable buzz of a

The best community events create lasting memories, and the recent Trick-or-Treat at Bull Run Plaza did just that. VVS Events had the pleasure of partnering with Rappaport to bring a festive, family-friendly Halloween celebration to life, transforming the shopping center into a hub of spooktacular fun. The result? A seamlessly executed event that delighted families, drove significant foot traffic, and showcased the vibrant community spirit of Bull Run Plaza. On a perfect autum

Get ready for the spookiest shopping experience of the year! Towers Shopping Center's annual Trick or Treat extravaganza is back, bringing families together for an afternoon of Halloween magic that's become a beloved Roanoke tradition. This free community event transforms the shopping center into a Halloween wonderland where little ghouls and goblins can safely trick-or-treat while enjoying incredible activities that go far beyond just collecting candy. From custom craft stat