There’s something special about seeing a community come together, especially when it involves a little bit of magic. Last November 22, 2025, Fairfax Corner didn’t just host an event; we transported families straight to the Emerald City. The air was buzzing with excitement as we celebrated the highly anticipated Wicked: For Good  movie premiere right on the Plaza. But the day wasn’t just about the movie. It was a perfect blend of cinema magic and local charm, marking the grand

Last November 22, 2025, the streets of Downtown Silver Spring transformed into a vibrant corridor of music, floats, and community spirit for the annual Thanksgiving Parade . Events like this are the heartbeat of a community. They bring neighbors together, drive foot traffic to local businesses, and create those core memories that families talk about for years. For us at VVS, seeing an estimated 3,000 attendees lining the streets wasn't just a number—it was proof that people

There is an old saying in the events world that you can plan everything except the weather. On November 22, 2025, Mother Nature decided to test that theory at the Armory Square Community Celebration. But here is the thing about a strong community: a little rain does not wash away the excitement. Despite a rainy start, the clouds parted just in time for sunshine to flood the plaza, mirroring the bright energy of the 100+ guests who came out to celebrate. This event was not jus

There is something special about seeing a community come together, especially when costumes and candy are involved! On October 26, 2025, the VVS team had the pleasure of executing the "Trick-or-Treat" event at Towers Shopping Center. Despite the chilly weather, the atmosphere was warm, welcoming, and buzzing with excitement. Events like these are about more than just sweets; they are about creating memorable experiences for families and driving meaningful foot traffic for our

The wind was howling, but the laughter was definitely louder.On October 24, 2025, Potomac Festival transformed into a vibrant hub of Halloween spirit, proving once again that community events are the heartbeat of retail centers. Despite a breezy forecast, the turnout was nothing short of spectacular. Families, friends, and little ghouls lined up early, eager to celebrate the season in a safe, engaging environment. Events like the Potomac Festival Trick or Treat aren't just ab

On a sunny October Sunday, South Riding Market Square transformed into the ultimate fall destination. The air was filled with upbeat music, the rustle of costumes, and the excited chatter of families ready to celebrate the season. Community events are about more than just gathering in a shared space—they are about creating moments that families remember long after the decorations come down. Our recent Trick-or-Treat event did exactly that, drawing in approximately 600 attende

There is something special about seeing a local shopping center transform into a bustling hub of community energy. It stops being just a place to run errands and becomes a place to make memories. That is exactly what happened this October at Bristow Center. On a crisp autumn afternoon, we welcomed over 500 attendees for our Trick-or-Treat and Movie Night. The goal was simple: drive foot traffic to our tenants and give local families a safe, fun way to celebrate the season. Fr

Ghosts, goblins, and even a few flamingoes took over Hilltop Plaza this October for a Trick-or-Treat event that was nothing short of spectacular. If you’ve ever wondered what community spirit looks like in action, picture hundreds of costumed families filling the plaza, dancing to the Monster Mash, and creating memories (and collecting plenty of candy) together. From a lively dance party to creative crafts, the day was packed with family-friendly fun. Whether you joined us in

There is something special about a crisp fall day when the community comes together. On October 18, 2025, Dillingham Square transformed into a hub of excitement, laughter, and autumn spirit for the annual Fall Festival and Trick-or-Treat event. Hosted in the Waters End Brewery parking lot, the weather couldn't have been more perfect. We were treated to sunny skies and a comfortable 70 degrees—the ideal backdrop for families to enjoy the festivities. With over 750 attendees an

Fall was in full swing at Davis Ford Crossing! Last October 17, 2025, the community gathered for an unforgettable evening of costumes, candy, and creative fun at our annual Trick-or-Treat event. With the sun shining and mid-60s temperatures providing the perfect autumn backdrop, the center transformed into a festive hub for families in Manassas. Events like these are about more than just sugar rushes; they’re about building connections between residents and local businesses.

On Friday, October 17th, the Mt. Airy Shopping Center transformed into the ultimate Halloween hotspot. From 5:00 PM to 7:00 PM, the walkways were filled with creative costumes, infectious energy, and families ready for a safe, sweet night out. Events like these are about more than just candy—they are about building community and driving genuine engagement for our retail partners. With over 2,250 onsite impressions and 450 enthusiastic attendees, this year's Trick or Treat was

The air was crisp, hovering in the low 40s, and the winter chill had settled over Hilltop Plaza. Typically, this kind of weather sends people scurrying from their cars to the nearest heated store. But on December 19th, the sidewalk was packed. Families were bundled up in coats and scarves, but they weren't rushing anywhere. They were dancing. This wasn't your average holiday meet-and-greet. This was the "Soulful Santa" event—a celebration designed not just to mark the season,

When the sun is shining and the temperature hits a perfect 80 degrees in October, you know it’s going to be a good day. But for us at VVS Events & Marketing, a good day isn’t just about the weather—it’s about the energy, the engagement, and the smiles we can generate for our clients. On Saturday, October 4th, we had the privilege of executing the activation for the Youth for Tomorrow (YFT) Country Fair at Bristow Center. The goal was simple but ambitious: bring the spirit of

When the sun shines and the community gathers, magic happens. On September 28th, 2025, the RIO boardwalk came alive for the annual "Taste of RIO," and to say it was a success would be an understatement. With the weather playing along perfectly—a sunny 80 degrees—the energy was absolutely infectious from the moment the first guest arrived. For property managers and marketing directors, events like these are the gold standard of placemaking. They aren't just about food; they ar

What do you get when you mix 35+ local artisans, bottomless s’mores, and a whole lot of holiday cheer? The 2025 Holiday Market at Merriweather District! 🎄✨ For three magical days (December 5–7), Colorburst Park transformed into a winter wonderland, welcoming over 12,000 visitors to celebrate the season. Hosted by Merriweather District and Howard Hughes, this annual tradition isn't just about shopping; it's about bringing the community together to support small businesses and

The fire pits have cooled and the holiday season has officially wrapped. But the warmth from the "Dashes of Delight" events at Fairfax Corner is still lingering. We recently concluded a spectacular two-day activation series on December 6th and 13th. Despite the crisp winter chill, the community showed up in full force to celebrate the season. From nostalgic s'mores roasting to high-energy retail incentives, this event series was a masterclass in how to blend community engagem

The holiday season is the Super Bowl for retail properties. Every shopping center is vying for attention, trying to cut through the noise of online sales and busy schedules. The challenge isn't just getting people to show up—it's getting them to stay, spend, and leave with a smile that brings them back in January. At RIO Lakefront, we took that challenge head-on with a three-part event series called "Holiday Surprises." Executed on November 29, December 6, and December 13, th

There’s something undeniably special about that first real chill in the air—the kind that signals the holiday season has officially arrived. On November 29, 2025 and December 20, 2025, Downtown Silver Spring didn’t just welcome the cold weather; we welcomed the community with open arms for our "Holiday Majic" activation. For property managers and retail marketers, the goal of any seasonal event is twofold: create a memorable experience that resonates with the community and dr

When it comes to retail property management, the holiday season is the Super Bowl of community engagement. It’s the time of year when a shopping center transforms from a place to run errands into a destination for making memories. But creating that magic doesn't happen by accident. It requires logistical precision, creative vision, and a deep understanding of what families actually want. On December 7, 2025, we partnered with Rappaport to turn Brambleton Town Center into a bu

There is something undeniably special about the start of the holiday season. It’s that specific feeling in the air—a mix of crisp weather, anticipation, and the shared energy of a community coming together. On November 21, 2025, we had the privilege of capturing that exact magic at the Merriweather District Holiday Tree Lighting in Columbia, MD. The goal wasn’t just to light a tree; it was to ignite the holiday spirit for the entire community. And the results spoke for themse