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Halloween Fun for All Ages at Towers Shopping Center!🎃

Three jack-o'-lanterns glow on an orange background. "Trick or Treat" text, bats, a spider, and web enhance the Halloween theme.


Get ready for the spookiest shopping experience of the year! Towers Shopping Center's annual Trick or Treat extravaganza is back, bringing families together for an afternoon of Halloween magic that's become a beloved Roanoke tradition.


This free community event transforms the shopping center into a Halloween wonderland where little ghouls and goblins can safely trick-or-treat while enjoying incredible activities that go far beyond just collecting candy. From custom craft stations to live entertainment, this year's celebration promises to be the most memorable yet.


Whether you're a longtime participant or discovering this event for the first time, you'll find something special waiting around every corner of Towers Shopping Center.

What to Expect at Trick or Treat 2025


  • Premium Candy Crawl ExperienceOur merchants are rolling out the red carpet with premium starter candy for up to 40 participating stores. Each participating merchant receives special door signage, making it easy for families to navigate their trick-or-treat journey throughout the center. This isn't your typical mall walk-through—it's a curated experience designed to showcase our amazing local businesses.


  • Jibbitz BOO-tique: Custom Croc Charm BraceletsAfter completing their candy crawl, children can visit our special BOO-tique to create personalized silicone bracelets with their choice of four Halloween-themed charms. With supplies for 300 guests, this hands-on activity lets kids design a unique keepsake from their Halloween adventure.


  • Creation Station: Spooktacular ArtYoung artists will love our DIY creation zones featuring:

    • Wooden pumpkin magnets (300 available)

    • Spooky beadable pens and keychains (150 of each)

These art stations combine creativity with Halloween fun, giving children the chance to express themselves while taking home handmade treasures.


  • Professional EntertainmentLive DJ Lenny from DLB Charters and Entertainment will keep the energy high with family-friendly music and the ever-popular "Monster Mash Freeze Dance" competition. Candy necklace prizes await the best dancers!


  • Balloon Artists & Glitter TattoosProfessional artists from Youthful Diversions will be on-site with two balloon artists and two glitter tattoo specialists, creating magical transformations and custom balloon creations throughout the event.


  • Fall-Themed Photo OpportunitiesCapture picture-perfect Halloween memories at our two professionally designed photo backdrops, complete with hay bales, pumpkins, corn stalks, and charming scarecrows. These Instagram-worthy setups are positioned strategically throughout the center.

Why You Can't Miss This Event

Last year's Trick or Treat celebration drew hundreds of families from across the Roanoke Valley, creating a buzz that participating merchants still talk about. The event consistently drives increased foot traffic to our retail partners while building lasting connections between businesses and the community they serve.


Parents love the safe, controlled environment where their children can experience the joy of trick-or-treating without safety concerns. Meanwhile, kids discover new favorite stores and businesses, creating future customers and community advocates.


"The Towers Shopping Center Trick or Treat event has become our family's Halloween tradition. The activities are always top-notch, and we love supporting local businesses while making memories," shared one returning participant.

Event Details & How to Attend

📅 Date & Time: Saturday, October 26, 2025 | 1:00 PM - 3:00 PM

📍 Location: Towers Shopping Center, 2207 Colonial Ave SW, Roanoke, VA 24015

🎟 Admission: Completely FREE for all families

🚗 Parking: Free parking available throughout the center

📱 RSVP: CLICK HERE


Meeting Point: Look for our inflatable pumpkin arch near the event registration area, where you'll check in and receive your trick-or-treat bags and event information.


The event runs rain or shine, with covered areas available throughout the shopping center to keep the Halloween magic going regardless of weather conditions.

Join the Halloween Magic at Towers Shopping Center

Mark your calendars for October 26th and prepare for an afternoon of Halloween excitement that brings our community together. This annual tradition continues to grow because of families like yours who understand that the best celebrations happen when neighbors come together.


Tag your friends and family members who won't want to miss this spooktacular event!


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