Halloween isn't just about the candy—it's about the community coming together. Last October 25, 2025, the Festival at Bel Air shopping center transformed into the ultimate spooky destination for local families. We wanted to create an environment where the community could connect, merchants could engage with new customers, and kids could have a safe, high-energy place to celebrate. With perfect weather setting the scene at 69 degrees, the event brought in over 600 enthusiastic

The fire pits have cooled and the holiday season has officially wrapped. But the warmth from the "Dashes of Delight" events at Fairfax Corner is still lingering. We recently concluded a spectacular two-day activation series on December 6th and 13th. Despite the crisp winter chill, the community showed up in full force to celebrate the season. From nostalgic s'mores roasting to high-energy retail incentives, this event series was a masterclass in how to blend community engagem

There is something undeniably special about the start of the holiday season. It’s that specific feeling in the air—a mix of crisp weather, anticipation, and the shared energy of a community coming together. On November 21, 2025, we had the privilege of capturing that exact magic at the Merriweather District Holiday Tree Lighting in Columbia, MD. The goal wasn’t just to light a tree; it was to ignite the holiday spirit for the entire community. And the results spoke for themse

Get ready to kick off the holiday season with a festive experience like no other! VVS Events & Marketing, in partnership with Peterson, is thrilled to bring back the fan-favorite Shop, Spin, Win  event at RIO Lakefront. Mark your calendars for three Saturdays of holiday fun: November 29, December 6, and December 13, from 12 PM to 3 PM . If you're looking for the perfect way to get into the holiday spirit, you've found it. Join us at the Fire Lounge near Uncle Julio's for an a

What happens when you mix a chilly October night, thousands of costumes, and a whole lot of community spirit? You get the Merriweather Monster Mash! On Friday, October 24th, we helped our partners at Howard Hughes transform Color Burst Park into a high-energy Halloween destination that drew an incredible crowd of over 5,000 people in just two hours. The energy was electric. From the moment guests arrived, they were greeted with music, laughter, and the unmistakable buzz of a

The best community events create lasting memories, and the recent Trick-or-Treat at Bull Run Plaza did just that. VVS Events had the pleasure of partnering with Rappaport to bring a festive, family-friendly Halloween celebration to life, transforming the shopping center into a hub of spooktacular fun. The result? A seamlessly executed event that delighted families, drove significant foot traffic, and showcased the vibrant community spirit of Bull Run Plaza. On a perfect autum

Armory Square is ready to welcome you home. On Saturday, November 22, 2025, from 12:00–2:00 PM, MCB Real Estate and the VVS Events team are celebrating the delivery of this completed center to the community with a premium, turnkey grand opening experience designed for all ages. Think: a check-in that feels like a concierge, activities curated to spark joy, and meaningful moments that bring neighbors, merchants, and local leaders together in one festive afternoon. Nestled at 4