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Shop, Spin, Win at RIO Lakefront's Holiday Surprises! 🎉


Get ready to kick off the holiday season with a festive experience like no other! VVS Events & Marketing, in partnership with Peterson, is thrilled to bring back the fan-favorite Shop, Spin, Win event at RIO Lakefront. Mark your calendars for three Saturdays of holiday fun: November 29, December 6, and December 13, from 12 PM to 3 PM.


If you're looking for the perfect way to get into the holiday spirit, you've found it. Join us at the Fire Lounge near Uncle Julio's for an afternoon packed with live music, sweet treats, and incredible prizes that will make your holiday shopping even more rewarding. It’s the perfect family-friendly outing designed to bring our community together and create lasting memories.


What to Expect at Holiday Surprises

This year’s event is bigger and better than ever! We've curated a lineup of attractions and activities to ensure there's something for everyone to enjoy.

  • Shop, Spin & Win Game: Your holiday shopping could win you big! Just show a same-day receipt from any RIO Lakefront merchant at our Guest Services tent for a chance to spin the prize wheel. You could walk away with fantastic prizes and gift cards from tenants like BurgerFi, Silver Diner, CPK, and Sportrock.

  • Live Seasonal Music: Get into the festive groove with live holiday music performances that will fill the air with cheer. We’ll have a DJ playing upbeat, family-friendly tunes between sets to keep the energy high.

  • @MoCoDrop Hourly Gift Card Hunts: We've partnered with @MoCoDrop for an exciting hourly gift card drop! Follow their Instagram page for clues to find gift cards hidden at participating stores throughout RIO Lakefront. We’re giving away gift cards valued up to $200 from Dave & Buster's, Target, IKEA, and more!

  • Complimentary Sweet Treats: What’s a holiday celebration without something sweet? Our friends at California Pizza Kitchen will be onsite offering complimentary treats to make your day even more delightful.

  • Tenant & Merchant Highlights: Many of your favorite RIO Lakefront stores are joining the fun with special all-day offers and promotions. It’s the perfect opportunity to support local merchants while checking off your holiday gift list.


Why You Can’t Miss This Event

The Shop, Spin, Win event series has become a beloved holiday tradition, and for good reason! It’s more than just a shopping event; it’s a community celebration that delivers real results for our partners and creates a vibrant atmosphere for guests.


Last year’s holiday events were a massive success, bringing thousands of visitors to RIO Lakefront and creating a significant buzz. Merchants who participated saw a notable increase in foot traffic and sales, and the positive feedback from attendees was overwhelming. One shopper told us, "We had the best time! The music was great, and winning a gift card was the perfect bonus. It really put our family in the holiday spirit."


This event is one of our favorite ways to activate a retail space during the busiest shopping season of the year. It’s a turnkey solution designed to drive engagement, support tenants, and give the community a festive experience they’ll talk about long after the holidays are over.


Event Details & How to Attend

Ready to join the fun? Here’s everything you need to know:

  • Date & Time: Saturday, November 29, December 6, & December 13, from 12:00 PM – 3:00 PM.

  • Location: RIO Lakefront, 231 Rio Blvd, Gaithersburg, MD 20878. Find us at the Fire Lounge near Uncle Julio's.

  • Admission: This is a FREE community event, open to the public.

  • Parking: Plenty of free lot parking is available for all guests. The event will take place rain or shine!

  • RSVP: Let us know you’re coming! RSVP Here


Join the Festive Fun!

We can’t wait to celebrate the holiday season with you at Shop, Spin, Win! It’s the perfect opportunity to enjoy a festive day out with family and friends, score some amazing deals, and maybe even win a prize or two.


Tag a friend you want to bring along and follow us on social media for live updates and sneak peeks. Let’s make this holiday season the most memorable one yet!


Learn more about our event services:


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