As properties head into planning season, one of the biggest questions is: How do we consistently activate our spaces and keep communities engaged? It's a challenge to find ideas that not only draw a crowd but also create genuine connection and deliver a return on investment. At VVS, we’ve seen three repeatable formats deliver strong results across different property types: Culture Grove Markets, Outdoor Movie Nights, and Music Series.

Are your marketing dollars actually making an impact? In a time when every budget line is scrutinized for ROI, simply being present online isn’t enough. The digital world is crowded, and consumers are craving genuine connection. This is where experiential marketing steps in, transforming from a "nice-to-have" extra into a core strategy for brands and properties serious about growth. A well-crafted live event does more than just entertain—it forges an emotional connection, dr

When it comes to crafting exceptional events that people talk about for weeks, planning is everything. It’s the difference between a good idea and a great experience. While the magic feels effortless to your guests, we know it’s built on a foundation of smart strategy and thoughtful details. Ready to make sure your next activation hits the mark? We’re pulling back the curtain and sharing our go-to cheat sheet. Here are six essential steps to help you plan and execute events

Discover 6 expert strategies to maximize your event’s impact—from leveraging short-form video to featuring local vendors and repurposing content. Whether you're planning a brand launch or community festival, these pro tips will help you attract more attendees, boost engagement, and extend your event’s value long after it ends. Ready to make your next event unforgettable? Let’s elevate your execution.

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A five-step guide for increasing brand awareness through educational marketing.

VVS Events and Marketing is hosting a training on how to transport assets like a pro. Five tips to ensure your assets and driver are safe.

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