When it comes to crafting exceptional events that people talk about for weeks, planning is everything. It’s the difference between a good idea and a great experience. While the magic feels effortless to your guests, we know it’s built on a foundation of smart strategy and thoughtful details. Ready to make sure your next activation hits the mark? We’re pulling back the curtain and sharing our go-to cheat sheet. Here are six essential steps to help you plan and execute events