PlayPalooza Central Park was a highly successful community festival held at Fred Nats Stadium on May 30, 2026, in partnership with Rappaport. VVS Events & Marketing executed this turnkey activation to drive foot traffic for Central Park retailers, utilizing family-friendly attractions, a Children’s Business Fair, and a strategic gift-with-purchase program to generate measurable ROI. When marketing decision-makers at commercial real estate companies look for ways to boost tena