The holiday season is the Super Bowl for retail properties. Every shopping center is vying for attention, trying to cut through the noise of online sales and busy schedules. The challenge isn't just getting people to show up—it's getting them to stay, spend, and leave with a smile that brings them back in January. At RIO Lakefront, we took that challenge head-on with a three-part event series called "Holiday Surprises." Executed on November 29, December 6, and December 13, th