After years of adapting to online shopping, our retail and mixed-use center clients faced a major hurdle: how to bring the community back to their properties. Foot traffic was down, and tenants were feeling the pressure. The core challenge was clear—we needed to create compelling, real-world experiences that would not only attract visitors but also remind them of the joy of gathering in person.

Are your marketing dollars actually making an impact? In a time when every budget line is scrutinized for ROI, simply being present online isn’t enough. The digital world is crowded, and consumers are craving genuine connection. This is where experiential marketing steps in, transforming from a "nice-to-have" extra into a core strategy for brands and properties serious about growth. A well-crafted live event does more than just entertain—it forges an emotional connection, dr

Experiential marketing has evolved from a nice-to-have add-on to an absolute must for brands serious about connecting with their audiences. While digital advertising reaches millions, it's the power of face-to-face experiences that transforms passive viewers into loyal advocates. The numbers don't lie—and neither do the results we're seeing across every industry.

At VVS, we believe in the power of bringing people together. Our PlayPalooza events are designed to do just that, creating vibrant,...

Discover 6 expert strategies to maximize your event’s impact—from leveraging short-form video to featuring local vendors and repurposing content. Whether you're planning a brand launch or community festival, these pro tips will help you attract more attendees, boost engagement, and extend your event’s value long after it ends. Ready to make your next event unforgettable? Let’s elevate your execution.

On April 19, 2025, the Merriweather District transformed into a vibrant celebration of sustainability, creativity, and community at the annual MWD Earth Day event. Held in the heart of Color Burst Park, this unforgettable morning drew over 1,200 attendees who came together to learn, play, and connect. From crafting eco-friendly keepsakes to enjoying live music and shopping local at the Sustainable Maker’s Market, the event delivered joy and impact for all ages.

The Earth Day Festival at Riva was more than an evening of fun activities; it was a chance to come together as a community, celebrate our planet, and share a commitment to sustainability. Through every chalk drawing, terrarium crafted, and candy bag handed out, the event underscored the undeniable impact of collective action. Thanks to Festival at Riva and Rappaport, attendees left with big smiles, full hearts, and a deeper appreciation for the Earth.

Dillingham Square’s Celebrate Spring 2025 brought together 500 attendees, 40+ merchants, and a full day of family fun. From a center-wide egg hunt and Mr. Bunny photo ops to balloon artists and a live DJ, the event delivered big on engagement and community connection. Discover how strategic planning, creative activities, and local partnerships made this spring celebration a success.