Choosing the right event activation isn’t about what looks trendy—it’s about what drives measurable property outcomes. Use this goal-first framework to select activations that increase foot traffic, improve tenant participation, support sponsor deliverables, and create clean reporting for ownership.

Grand openings are high-stakes moments for retailers and property teams. Use these 15 grand opening activation ideas to drive foot traffic, convert visits into trial, generate shareable visibility, and set up repeat visits—plus a simple event flow and measurement checklist to prove ROI.

Tired of guessing whether your events truly succeeded? This guide demystifies event marketing by outlining the key success metrics every property team needs. Learn how to measure foot traffic, dwell time, and tenant participation, calculate sponsor value, and use a simple scorecard to report your impact to stakeholders effectively.

Event programming should be evaluated as engagement infrastructure—not one-day entertainment. This article introduces a practical framework for measuring event ROI through tenant retention, customer lifetime value, media impact, and leasing support, helping owners and marketers connect community engagement to long-term asset value.

Calling all ghosts, goblins, and superheroes! It's time to dust off your best costumes and get ready for a night of spooky,...

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Mark your calendars for Saturday, September 13, 2025 , from 11:00 AM to 2:00 PM , and get ready for a fun-filled day at Bradlee Shopping...

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The Earth Day Festival at Riva was more than an evening of fun activities; it was a chance to come together as a community, celebrate our planet, and share a commitment to sustainability. Through every chalk drawing, terrarium crafted, and candy bag handed out, the event underscored the undeniable impact of collective action. Thanks to Festival at Riva and Rappaport, attendees left with big smiles, full hearts, and a deeper appreciation for the Earth.

Dillingham Square’s Celebrate Spring 2025 brought together 500 attendees, 40+ merchants, and a full day of family fun. From a center-wide egg hunt and Mr. Bunny photo ops to balloon artists and a live DJ, the event delivered big on engagement and community connection. Discover how strategic planning, creative activities, and local partnerships made this spring celebration a success.