Event programming should be evaluated as engagement infrastructure—not one-day entertainment. This article introduces a practical framework for measuring event ROI through tenant retention, customer lifetime value, media impact, and leasing support, helping owners and marketers connect community engagement to long-term asset value.

Calling all ghosts, goblins, and superheroes! It's time to dust off your best costumes and get ready for a night of spooky,...

Community, Cover Songs, and Connection Under the Evening Sky There's something truly special about summer evenings when the temperature...

Community, Connection, and Celebration in Downtown Silver Spring On August 5, 2025, Downtown Silver Spring  transformed into a vibrant...

School Spirit, Laughter, and Community Magic!    On August 2, 2025 , the Potomac Festival  came alive as families gathered to celebrate...

Mark your calendars for Saturday, September 13, 2025 , from 11:00 AM to 2:00 PM , and get ready for a fun-filled day at Bradlee Shopping...

Celebrating Community, Learning, and Fun at Wellington Shopping Center!    On August 2, 2025, the Wellington Shopping Center  buzzed with...

Bid farewell to summer in the most delightful way possible—at Taste of Rio , where the community comes together to celebrate great food,...

An Evening of Music, Treats, and Togetherness in Our Beloved Community On July 17, 2025, Dominion Valley Market Square came alive with...

Bright and early on June 28, 2025, the West End Village in Alexandria buzzed with energy and anticipation as families, friends, and...

June 19, 2025, brought with it more than just another Third Thursday  at Dominion Valley Market Square—it was a testament to the spirit...

What an unforgettable day at Playpalooza , held at the Potomac Festival on May 31, 2025! Families gathered under clear skies to share an...

Summer’s just around the corner, and what better way to welcome it than with an unforgettable community event? The South Riding Market...

This past Saturday, Color Burst Park transformed into a literary wonderland for the annual Books in Bloom  event, and boy, it was a day...

On May 9, 2025, the Rio Lakefront came alive with the rhythms, energy, and community spirit of “Salsa y Sunsets,” the inaugural event of...

The Earth Day Festival at Riva was more than an evening of fun activities; it was a chance to come together as a community, celebrate our planet, and share a commitment to sustainability. Through every chalk drawing, terrarium crafted, and candy bag handed out, the event underscored the undeniable impact of collective action. Thanks to Festival at Riva and Rappaport, attendees left with big smiles, full hearts, and a deeper appreciation for the Earth.

Dillingham Square’s Celebrate Spring 2025 brought together 500 attendees, 40+ merchants, and a full day of family fun. From a center-wide egg hunt and Mr. Bunny photo ops to balloon artists and a live DJ, the event delivered big on engagement and community connection. Discover how strategic planning, creative activities, and local partnerships made this spring celebration a success.

Looking for a fun, free, family-friendly event? Join us on Wednesday, April 23, from 3 to 7 PM, at Northwood Commons for Public Safety Day

Experience the joy of the holiday season at Soulful Santa 2024—a heartwarming event filled with festive celebrations, community connections,

Winter Wonderland at Brambleton Town Center. Discover how this cherished holiday tradition brought joy, creativity, and togetherness to life