Events & Marketing partnered with Fair Lakes League and Peterson to launch Movie Nights, a free, family-friendly outdoor movie series in Fairfax, VA. The June 13 kickoff featured a 32-foot inflatable screen, fresh popcorn, candy concessions, pre-movie games, and a screening of Zootopia 2—setting the stage for two more community screenings this summer. Community activations don't need to be complicated to leave a lasting impression. Sometimes all it takes is a big screen, a ba

A plug-and-play list of 15 low-effort event promotions merchants can run during festivals, movie nights, and seasonal events—without extra staff or custom builds. Shareable for shopping center property teams to boost tenant participation and capture event foot traffic with simple, trackable offers.

The Earth Day Festival at Riva was more than an evening of fun activities; it was a chance to come together as a community, celebrate our planet, and share a commitment to sustainability. Through every chalk drawing, terrarium crafted, and candy bag handed out, the event underscored the undeniable impact of collective action. Thanks to Festival at Riva and Rappaport, attendees left with big smiles, full hearts, and a deeper appreciation for the Earth.