Events & Marketing partnered with Fair Lakes League and Peterson to launch Movie Nights, a free, family-friendly outdoor movie series in Fairfax, VA. The June 13 kickoff featured a 32-foot inflatable screen, fresh popcorn, candy concessions, pre-movie games, and a screening of Zootopia 2—setting the stage for two more community screenings this summer. Community activations don't need to be complicated to leave a lasting impression. Sometimes all it takes is a big screen, a ba

VVS Events & Marketing partnered with First Washington Realty to host the inaugural Back 2 School Celebration at The Shops at Foxchase in Alexandria, VA. Families enjoyed a free school supply treasure hunt, backpack giveaways with purchase, face painting, a live DJ, and hands-on craft stations designed to drive both foot traffic and merchant sales. Back-to-school season is one of the busiest—and most stressful—times of year for families. The Shops at Foxchase and First Washin

Leasing teams need more than a newsletter to prove tenant support. This post shows how structured merchant communication becomes a tour-ready asset: one intake path, clear participation prompts, a support request route, and reporting that demonstrates post-lease value. Built for retail properties, districts, and portfolios.

Merchant participation isn’t a motivation problem. It’s a process problem. If you want better newsletter and social content, make the ask specific and create one easy path to submit updates. This post breaks down the prompts, the update form fields, and the monthly cadence that increases tenant participation without adding admin work.

Choosing the right event activation isn’t about what looks trendy—it’s about what drives measurable property outcomes. Use this goal-first framework to select activations that increase foot traffic, improve tenant participation, support sponsor deliverables, and create clean reporting for ownership.

A plug-and-play list of 15 low-effort event promotions merchants can run during festivals, movie nights, and seasonal events—without extra staff or custom builds. Shareable for shopping center property teams to boost tenant participation and capture event foot traffic with simple, trackable offers.

Grand openings are high-stakes moments for retailers and property teams. Use these 15 grand opening activation ideas to drive foot traffic, convert visits into trial, generate shareable visibility, and set up repeat visits—plus a simple event flow and measurement checklist to prove ROI.

Tenants don’t need big budgets to show up well at property events. Use simple setups, one clear offer, and lead capture tools to turn event-day crowds into customers. This guide covers low-cost activation ideas, budget tiers, and common mistakes to avoid.

Event crowds do not guarantee results. Use this guide to choose the right activation for your goal: giveaways for reach, sampling for product trial, and interactive booths for dwell time and lead capture. Built for retail and mixed-use property events.

Turn event-day crowds into measurable tenant outcomes. These 10 merchant activation ideas help shopping centers and community events drive tenant participation, dwell time, lead capture, social reach, and bounce-back visits—without complicated logistics. Includes a quick framework and KPIs to report results.

Tired of guessing whether your events truly succeeded? This guide demystifies event marketing by outlining the key success metrics every property team needs. Learn how to measure foot traffic, dwell time, and tenant participation, calculate sponsor value, and use a simple scorecard to report your impact to stakeholders effectively.

Community events should do more than create “good vibes.” This practical playbook shows shopping centers and mixed-use properties how to plan activations that drive foot traffic, increase tenant participation, and deliver measurable ROI—while maintaining operational precision and procurement-ready execution.

Event programming should be evaluated as engagement infrastructure—not one-day entertainment. This article introduces a practical framework for measuring event ROI through tenant retention, customer lifetime value, media impact, and leasing support, helping owners and marketers connect community engagement to long-term asset value.

Discover 6 expert strategies to maximize your event’s impact—from leveraging short-form video to featuring local vendors and repurposing content. Whether you're planning a brand launch or community festival, these pro tips will help you attract more attendees, boost engagement, and extend your event’s value long after it ends. Ready to make your next event unforgettable? Let’s elevate your execution.

Dillingham Square’s Celebrate Spring 2025 brought together 500 attendees, 40+ merchants, and a full day of family fun. From a center-wide egg hunt and Mr. Bunny photo ops to balloon artists and a live DJ, the event delivered big on engagement and community connection. Discover how strategic planning, creative activities, and local partnerships made this spring celebration a success.