Fall Fest season is here, and Potomac Festival just proved exactly why community-driven events remain one of the most powerful tools for retail foot traffic and brand trust. On October 10th, 2026, Rappaport with VVS Events & Marketing deliver the Potomac Festival Fall Fest, an interactive, family-friendly celebration that turned a shopping center parking lot into the heart of Woodbridge, Virginia's fall festivities. From 12:00 PM to 4:00 PM, families flooded Potomac Festival

On October 3, 2026, VVS Events & Marketing produced the inaugural Festival at Bel Air 5K at Festival at Bel Air, a family-friendly run and community event benefiting Harford Family House. The morning featured a 5K race, 1K fun run, live DJ, vendor village, and a refueling station sponsored by ShopRite, drawing families, local businesses, and advocates together for a cause-driven celebration. Some events are about foot traffic. Others are about something bigger. The first-ever

A successful farmers market is about more than fresh produce and local goods. It creates a reason for people to return, discover something new, support local businesses, and connect with their community. This season, Merriweather Row Farmers Market transformed Thursdays at Merriweather Row into a recurring community gathering, bringing fresh food, local makers, live music, and neighborhood energy to the heart of Columbia, Maryland. Presented by Howard Hughes and produced by V

What happens when you combine hands-on learning, community partnerships, creative activities, and a little summer fun? You get Good Kidizens. Presented by Howard Hughes and produced by VVS Events + Marketing, the Good Kidizens series brought families together at Color Burst Park in the Merriweather District for six themed Saturday mornings throughout the summer. Designed for children ages 2 to 8, the series created opportunities for kids to learn, explore, create, and connect

Thursday evenings come alive at Color Burst Park with AMPED in the Park, a summer concert series celebrating music, art, and community in partnership with the Merriweather Arts & Culture Center. Presented by Howard Hughes and produced by VVS Events + Marketing, this recurring evening event pairs live performances with hands-on activities, food and drink, and a genuinely festive atmosphere. What to Expect on the Turf Held from 6:30 PM to 8:30 PM on select Thursdays from June t

Events & Marketing partnered with Fair Lakes League and Peterson to launch Movie Nights, a free, family-friendly outdoor movie series in Fairfax, VA. The June 13 kickoff featured a 32-foot inflatable screen, fresh popcorn, candy concessions, pre-movie games, and a screening of Zootopia 2—setting the stage for two more community screenings this summer. Community activations don't need to be complicated to leave a lasting impression. Sometimes all it takes is a big screen, a ba

VVS Events & Marketing partnered with First Washington Realty to host the inaugural Back 2 School Celebration at The Shops at Foxchase in Alexandria, VA. Families enjoyed a free school supply treasure hunt, backpack giveaways with purchase, face painting, a live DJ, and hands-on craft stations designed to drive both foot traffic and merchant sales. Back-to-school season is one of the busiest—and most stressful—times of year for families. The Shops at Foxchase and First Washin

On July 25, the Rio Washingtonian Lake waterfront became the backdrop for a celebration years in the making: National Carousel Day 2026. Presented by Peterson, this Red, White & Rio-themed event combined family fun, tenant activations, and a meaningful community cause—and VVS Events & Marketing was on-site to coordinate every vendor, activation, and guest touchpoint. Acting as the on-the-ground event manager for this client-planned celebration, our team handled vendor logisti

All Hands on Deck: Summer Fest Pirate Day Sets Sail at Mount Airy Ahoy! On July 18, families across Mount Airy traded their weekend plans for a treasure map and a good pair of sea legs. Summer Fest Pirate Day, presented by Rappaport and hosted at Mount Airy Shopping Center, brought together shoppers, tenants, and the local community for an afternoon built entirely around fun, discovery, and connection. VVS Events & Marketing was proud to design and execute this year's activat

PlayPalooza returned to Springfield Plaza on August 29, 2026, bringing bounce houses, foam parties, a rock climbing wall, face painting, a Touch-A-Truck experience, and a Children's Business Fair to the community. Presented by Rappaport, the free festival gave families a full afternoon of hands-on entertainment while giving local vendors, sponsors, and young entrepreneurs a chance to shine. Springfield Plaza turned into a playground for families of all ages this past weekend,

PlayPalooza brought a full day of family entertainment to Bristow Center on July 11, 2026, including bounce houses, a Touch-A-Truck Experience with a fire tanker and police car, meet-and-greets with Spider-Man and Elsa, and a Children's Business Fair. The free event, presented by Rappaport, welcomed guests for an afternoon of community celebration. Bristow Center kicked off summer with a high-energy round of PlayPalooza, drawing families out for an afternoon packed with activ

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Last Thursday, the Merriweather District Farmers Market was a perfect example of community strength and spirit. Despite strong winds and...

On Saturday, August 16th, Springfield Plaza was transformed into a colorful wonderland for the final PlayPalooza event in our series—and...

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Celebrating Community, Learning, and Fun at Wellington Shopping Center! On August 2, 2025, the Wellington Shopping Center buzzed with...

Summer is winding down, but the fun is far from over! The Back to School 2025 event at Festival at Riva promises an afternoon full of...