The King Street Station Farmers Market is back in full swing at the plaza! Presented by the King Street Station Owners Association and CARR, the market offers nearby employees, commuters, and neighbors a mid-week local break. The market runs every Wednesday afternoon from 3:00 PM to 7:00 PM (through October 28, 2026) at 1800 Diagonal Road right on the Plaza surrounding the fountain. Whether you are stopping by after work or taking a quick break from your desk, here is a previ

A successful farmers market is about more than fresh produce and local goods. It creates a reason for people to return, discover something new, support local businesses, and connect with their community. This season, Merriweather Row Farmers Market transformed Thursdays at Merriweather Row into a recurring community gathering, bringing fresh food, local makers, live music, and neighborhood energy to the heart of Columbia, Maryland. Presented by Howard Hughes and produced by V

Thursday evenings come alive at Color Burst Park with AMPED in the Park, a summer concert series celebrating music, art, and community in partnership with the Merriweather Arts & Culture Center. Presented by Howard Hughes and produced by VVS Events + Marketing, this recurring evening event pairs live performances with hands-on activities, food and drink, and a genuinely festive atmosphere. What to Expect on the Turf Held from 6:30 PM to 8:30 PM on select Thursdays from June t

VVS Events & Marketing partnered with Olney Village Center and First Washington Realty to host National Night Out, a free community celebration honoring local first responders. Guests enjoyed giant yard games, inflatable games, a custom keychain station, a spin-to-win prize wheel, and live music from a DJ. National Night Out is a nationwide tradition built around one simple idea: strengthen the bond between neighbors and the first responders who protect them. At Olney Village

On July 19, South Riding Market Square transformed into the community's favorite summer destination. Summer Fest, presented by Rappaport, brought families out for an afternoon of games, giveaways, and hands-on fun—and VVS Events & Marketing was there to plan, staff, and run every moment of it. This annual celebration is a cornerstone event for the South Riding community, and this year's activation once again proved why turnkey event management matters: a packed schedule, seam

All Hands on Deck: Summer Fest Pirate Day Sets Sail at Mount Airy Ahoy! On July 18, families across Mount Airy traded their weekend plans for a treasure map and a good pair of sea legs. Summer Fest Pirate Day, presented by Rappaport and hosted at Mount Airy Shopping Center, brought together shoppers, tenants, and the local community for an afternoon built entirely around fun, discovery, and connection. VVS Events & Marketing was proud to design and execute this year's activat

PlayPalooza came to Vienna Shopping Center on August 15, 2026, offering bounce houses, a Rock Climbing Wall and Gaming Truck, a mascot meet-and-greet with Cinderella, a Children's Business Fair, and a Touch-A-Truck experience. Presented by Rappaport, the free community event welcomed families for an afternoon of interactive entertainment. Vienna Shopping Center opened its doors, and its parking lot, to families across the community for another exciting round of PlayPalooza. P

What does a truly great community event look like? It looks like hundreds of families showing up ready to play. It sounds like kids screaming down a 40-foot obstacle course. It feels like foam, laughter, face paint, and a whole lot of love—all in one afternoon. That's exactly what went down at PlayPalooza Potomac Festival, and we're still riding the high. Brought to you by Rappaport and produced by the VVS Events & Marketing team, PlayPalooza returned to the parking lot of Po

The parking lot near the pond at Festival at Bel Air looked nothing like a parking lot on June 20, 2026. Rock climbing walls, a gaming truck, carnival games, face painters, and a surprise visit from Bluey transformed the space into something closer to a neighborhood celebration than a shopping center event. That was PlayPalooza—and it delivered on every front. From the energy in the air to the smiles on kids' faces, this inaugural event set a new benchmark for what community-

PlayPalooza Central Park was a highly successful community festival held at Fred Nats Stadium on May 30, 2026, in partnership with Rappaport. VVS Events & Marketing executed this turnkey activation to drive foot traffic for Central Park retailers, utilizing family-friendly attractions, a Children’s Business Fair, and a strategic gift-with-purchase program to generate measurable ROI. When marketing decision-makers at commercial real estate companies look for ways to boost tena

The April 2026 Earth Day Celebration at Merriweather District’s Color Burst Park successfully engaged 800 attendees and generated over 2,400 onsite impressions. Produced by VVS Events on behalf of Howard Hughes, the turnkey community event featured 10 local eco-friendly makers, live outdoor yoga, and hands-on family activities, demonstrating the massive impact of experiential marketing on commercial real estate properties. Springtime community events offer commercial real es

The 2026 Books in Bloom festival at Merriweather District successfully engaged thousands of attendees through immersive literature activations, seamlessly managed by VVS Events & Marketing. By integrating local authors, tenant partnerships, and interactive creator labs, this turnkey event solution significantly boosted property foot traffic and strengthened community ties. Creating a memorable community experience requires more than just booking a venue and setting up a few t

Spring is a season of renewal, bringing warmer weather and an undeniable urge for people to get outside and explore. For commercial real estate properties and retail centers, this seasonal shift presents a massive opportunity. Capturing that natural foot traffic requires more than just open doors. It requires a compelling reason for the community to gather, stay, and engage. On April 11, 2026, The Crossing Clarendon did exactly that. By embracing the beauty and energy of the

When the sun shines and the community gathers, magic happens. On September 28th, 2025, the RIO boardwalk came alive for the annual "Taste of RIO," and to say it was a success would be an understatement. With the weather playing along perfectly—a sunny 80 degrees—the energy was absolutely infectious from the moment the first guest arrived. For property managers and marketing directors, events like these are the gold standard of placemaking. They aren't just about food; they ar

What do you get when you mix 35+ local artisans, bottomless s’mores, and a whole lot of holiday cheer? The 2025 Holiday Market at Merriweather District! 🎄✨ For three magical days (December 5–7), Colorburst Park transformed into a winter wonderland, welcoming over 12,000 visitors to celebrate the season. Hosted by Merriweather District and Howard Hughes, this annual tradition isn't just about shopping; it's about bringing the community together to support small businesses and

The King Street Station Farmers Market on October 2nd proved that perfect weather and thoughtful vendor curation create magic. With sunny skies, 68-degree temperatures, and a diverse lineup of 12 local vendors, this Thursday evening event drew 125 attendees and generated 625 onsite impressions—exactly the kind of community engagement that transforms retail spaces into vibrant destinations. From 3:00 to 7:00 p.m., the plaza near the water fountain at 1800 Diagonal Road buzzed

Get ready, Alexandria! A vibrant, community-focused farmers market is setting up shop right at your doorstep. VVS Events is thrilled to...

Last Thursday, the Merriweather District Farmers Market was a perfect example of community strength and spirit. Despite strong winds and...

At VVS, we believe in the power of bringing people together. Our PlayPalooza events are designed to do just that, creating vibrant,...

On Saturday, August 16th, Springfield Plaza was transformed into a colorful wonderland for the final PlayPalooza event in our series—and...